Finally, the Conjuring spin-off we deserve!
Okay, yeah, it's actually a spinoff of the Doll franchise, but it might as well be a Conjuringverse movie: it's a prequel, it's got an exorcist couple fighting demons, and it's got a creepy doll!
What sets it apart from the real Conjuringverse movies is that it's coherent, pacey, and actually has some decent scares. Anyone can make you jump in a dark basement, but it takes some skill to make a scene set on a sunny beach shit scary.
It's too long, of course, and it's got some generic horror imagery (the bloody j-horror scuttle!) but the original scares here (the first reveal of the demon face!) are great. So yeah, it doesn't break any new ground but for what it is, it's pretty goddamn successful.