The Loft Cinema is proud to announce that we have received funding from the Shuttered Venue Operators Grants program, or SVOG!
SVOG funding will help The Loft Cinema regain its footing after closing its doors in March, 2020. Despite the fact that The Loft was able to serve its audiences during the closure with scaled-back programming (Open Air Cinema, Virtual Cinema, curbside concessions), revenue from box office and concessions was down nearly 90% from pre-closure levels.
The Loft Cinema was able to survive being closed for 14 months because of the incredible generosity of its patrons, members, donors and incredible staff. Thanks to the dedicated support of the Loft community, the theatre is open again and on its way to a full recovery.
“Being closed for so long was incredibly difficult, as was the uncertainty of the future, not only of The Loft but of the whole industry of theatrical exhibition,” says Loft Cinema Executive Director, Peggy Johnson. “We will be forever grateful for our wonderful members and patrons who generously supported us through the tough times and we are excited for the future!”
The SVOG was established to provide financial support for movie theaters, music and performance venues that were impacted by the COVID 19 pandemic. The more than $16 billion was approved after lobbying by several groups including the National Association of Theater Owners, of which The Loft Cinema is a member. The Loft Cinema received $1,006,000, based on the SVOG formula.
“The Loft Cinema would like to thank our Congressional delegation for their support of the SVOG funding,” says Johnson. “We’re fully invested in making The Loft Cinema a sustainable nonprofit film center, and we hope to see everyone soon at the movies!