Private is a Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, the internet, and mobile.

Private magazine was established in Stockholm, Sweden, in 1965 as the world's first full-color hardcore magazine by Berth Milton Sr. In the early 1990s, his son Berth Milton Jr. took over and moved the company's headquarters to Sant Cugat del Vallès, Barcelona, Spain, although the company is incorporated in Nevada. Milton also started to produce movies and internet content, taking Private public soon after.

Private is known for high-budget, adult movies, such as the two-part series Millionaire, directed by Alessandro del Mar, with a reported budget of $1.9 million. In the last few decades, Private has earned more than 130 adult industry awards. The film Millionaire alone earned 16 Venus Award nominations in 2004. Best-selling releases include the Private Gladiator series, Cleopatra, Millionaire and Chateau.