"It's predictable."
Fuck you.

"It's not scary."
Fuck you.

"It cares more about style than substance."
Fuck you.

"It loses itself in the second act."
Fuck you.

"It's great."
Right on.

A delicious blend of romantic drama and haunted house films of an era long gone, with splashes of horror from a multitude of decades. It's beautiful, melancholy, and all too enjoyable to dismiss solely based on predictability. Assuming you allow the red snow to envelop you like a good old friend, you'll have a lovely time.